When it comes to the ‘best cologne for guys’, it’s time to rewrite the narrative. 

Traditional colognes often cling to rigid archetypes that no longer reflect the complexity of today’s identity, regardless of gender. But modern fragrance lovers are stepping beyond outdated labels. 

Brands like WHO IS ELIJAH lead this movement, crafting minimalist yet powerful fragrances that don’t follow convention. 

Ready to rethink what the ‘best cologne for guys’ really means? Here’s why taking a broader look might just change everything:

Reason #1: Traditional colognes often rely on outdated notions of masculinity.

Traditional colognes have long leaned into woody, musky, earthy fragrances for men – tobacco, leather, oud. These scents are strong, familiar, and undeniably bold. Classics for a reason. However, limiting yourself to just spicy cologne or musky cologne because of gender associations speaks more to expectation than expression. 

At WHO IS ELIJAH, we believe scent should be a reflection, not a performance. You don’t have to default to the usual suspects to make a statement. There’s power in choosing something that feels like you instead of something that’s just tied to your gender. 

Fragrance tastes have evolved beyond binary gender categories.

More and more scent lovers are choosing to escape the old rules and seek the best cologne for guys that speak to mood, memory, and meaning, not gender. 

It’s part of a bigger cultural shift: one that embraces fluidity, celebrates individuality, and breaks free from tired labels. At WHO IS ELIJAH, our scents are chosen, not assigned. Genderless, story-driven, and expressive, each creation is an invitation to explore who you truly are.

Reason #2: Signature scents should feel personal, not prescribed.

What you wear shouldn’t be solely dictated by a generic ‘popular men’s cologne’ or  ‘top masculine colognes’ list. One bottle or fragrance family can’t define every man’s essence. What lingers beautifully on one person might feel off on another. 

That’s why playing it safe with ‘best cologne for guys’ lists misses the point. Your fragrance should feel like a second skin, so don’t settle for one-size-fits-all. Find the scent that speaks your language.

Scents can match mood, season, or occasion.

Fragrances have the versatility to complement different settings and emotions. 

A crisp, fresh choice, like OCEAN EYES, for example, belongs to sunlit mornings and open windows. Meanwhile, something deep and smouldering like HAZE lingers beautifully in the hush of a winter evening. 

Choosing men's cologne online becomes a way to express who you are or who you feel like being. Beyond just smelling good, it allows you to add depth to your presence and meaning to the moments you experience.

WHO IS ELIJAH fragrances are crafted for self-expression.

At WHO IS ELIJAH, our Australian fragrances offer a chance for self-expression without adhering to traditional, gender-based marketing norms. From crisp florals to smouldering woody cologne, each scent is crafted for those who defy convention and crave individuality. 

Reason #3: Mass-market colognes might start to blur together.

Many mainstream colognes play it safe – built on the same tired formulas, they blur into one another. It’s too familiar and can end up being forgettable. Crafted for mass appeal, generic men's cologne Australia-wide chases the crowd. And for those who see scent as a form of self-expression, that sameness can feel stifling.

After all, when every cologne starts to blur into the next, the thrill fades. Predictable notes, safe blends, no spark. What should be an intimate, expressive experience turns monotonous. 

That moment of excitement when you find a men’s perfume that feels right? It disappears in a haze of déjà vu.

Enter WHO IS ELIJAH. Our independently created fragrances take you out of the box, introducing you to exciting new aromas. With our versatile range of unique options, you get that spark of expression and adventure again.

Escape the generic through exploration.

Experience the best cologne for guys and girls on your own terms with the WHO IS ELIJAH DISCOVERY SET. This curated collection includes 13 of our scents in 2 mL vials, inviting you to explore our bold, genderless options in your own space and at your own pace.

Reason #4: Instead of choosing one ‘best’ scent, layering creates something uniquely yours.

Many men's fragrances often tell a flat story – unchanging, one-dimensional, and over too soon. Like a track on a loop with no rise or fall, they leave little room for expression. 

But layering your eau de parfum? That’s where the magic begins.

Blending the best cologne for guys builds depth and emotion. Each layer interacts with your skin and surroundings, creating something dynamic and alive. It’s scent as self-expression, evolving in real time. 

WHO IS ELIJAH is built for this kind of creativity. Our fragrances are designed to play well together, to be worn solo or stacked, sparking new facets with every mix.

Frequently Asked Questions (FAQ)

How do I choose the right cologne for my style?

Select your scent intuitively, seasonally, and with purpose. Reach for crisp citrus cologne when the days run long and warm. Let soft, skin-close fragrances whisper in intimate settings. Make your entrance with bolder, expressive scents when the mood calls for impact.

To really immerse yourself in the experience these fragrances bring, go beyond generic male perfume gift sets and try our unisex DISCOVERY SET. It’s time to find out which scents actually smell like they belong on your skin.

What’s the difference between eau de toilette and eau de parfum?

• Eau de parfum: This has a 15% to 20% fragrance oil concentration. It can linger on the skin for up to eight hours, making a bold, lasting impression.
• Eau de toilette: With 5% to 15% oil, it offers three to five hours of wear.

At WHO IS ELIJAH, we offer eau de parfum fragrances that are ideal for those who want that long-lasting aroma.

How should I apply cologne for the best effect?

Target pulse points like the wrists, neck, and behind the ears. These warm zones amplify the best cologne for guys, letting it evolve and linger throughout the day. Also, resist the urge to rub it in, as it can make even the scent of long-lasting cologne die out more quickly.

Fragrances that spark expression

Each creation at WHO IS ELIJAH is bold yet nuanced, minimalist yet full of intent – designed to mirror the complexity and confidence of those who wear them. Our scents defy expectation, evolving with you from one moment to the next, blurring the lines between boundaries and challenging limitations.

Browse our online fragrance perfume shop today and redefine how you wear fragrance.