WE ARE WHO IS ELIJAH
WE ARE WHO IS ELIJAH.
A female-founded, independently owned fragrance house, established in 2018 in Sydney, Australia; defying conventions ever-since.
WE ARE EXCLUSIVE BUT ALWAYS INCLUSIVE.
With our mission to remain a forever accessible luxury fragrance brand, paving a new way in the fragrance industry by redefining the norm. Gender-less and minimalist, our fragrances blur the lines between masculinity and femininity, demanding to be worn by everybody, everywhere.
WE MAKE MEMORIES NOT PERFUME.
Inspired by life’s best moments and created from our founder Raquel’s own experiences, our scents aim to capture these memories in a bottle. Our collections’ diverse range of olfactive and monochromatic minimalism allows you to decide what memories to evoke.
WHERE IT ALL BEGAN
Raquel Bouris, Founder and Creative Director for WHO IS ELIJAH, first conceptualised the idea for the brand in 2017 after a Californian road trip left her inspired. Captivated by a unique scent at Coachella, Raquel tracked down the original fragrance and bought 40 bottles at wholesale. Soon she was bombarded by women and men asking what fragrance she was wearing; cue lightbulb moment.
OUR MISSION.
Motivated by her own desire to find an inclusive, luxury fragrance that was both long-lasting and ethically made, Raquel set on a disruptive mission of creating a fragrance brand that broke all the rules and would rival big designer names. In 2018 WHO IS ELIJAH was born, from Raquel’s Cronulla garage to today's South Sydney Warehouse that employs over 40 staff, the mission remains the same: making long-lasting, luxury fragrances accessible to all.
OUR MAKER.
Raquel is an Australian Entrepreneur, Wife and Mother who believes the art of fragrance should be reminiscent of our favourite memories. Her monochromatic, modern and minimalist aesthetic drives how the brand looks and feels today, and her straight-talking, no bull and cheeky personality guides how we sound. Raquel lives and breathes WHO IS ELIJAH, remaining heavily involved in the business day-to-day as Creative Director.
WE REDEFY THE NORMS
LONG-LASTING. HIGH-QUALITY.
Each of our vegan scents contain 20-25% perfume concentrate, made with the best natural and synthetic ingredients you can find; which is why our scents last so long on skin. We use the same ingredients as the big luxury brands, just without charging the big luxury price-tag.
AUSTRALIAN MADE. FILLED IN SYDNEY.
All our fragrances are filled and packaged right here in our South Sydney warehouse. Never mass-produced, we create thoughtfully and in small batches, to meet (not exceed) demand, avoiding waste and over-production.
ACCESSIBLE TO ALL.
We want everybody to wear our scents everywhere. We believe high-quality, luxury and desirable fragrances should be attainable for everyone. Which is why we’ll never over charge for our scents. We reward our community, who continue to support us as we grow, and we make sure all our customers (old and new) get the best prices for the best scents.
