In celebrating this years, International Women's Day, we have taken the time to reflect on how lucky we are to have a primarily female team. The theme for this IWD 2022 is #BreakingtheBias. who is elijah resonates with the messaging behind this as a female founded brand we are passionate about advocating for a gender-equal world, to be inspired, empowered and to see more women in leadership positions. We also recognise that femininity displays itself in various forms, we are not to be stereotyped and restricted to biased perceptions of our capability. Each one of our unique fragrances speaks to the individuality of women. We want you to create the memories and write your personal fragrance stories when you wear who is elijah. For those that just can't decide on where to start, continue reading....
For the Independent Woman
HER HER
You can count on her for anything, relationship advice, changing a tyre or a home cooked meal. The woman who wears HER is the jack of all trades, she is powerful, unapologetically herself and headstrong. You would find her feeling most at ease along the Amalfi Coast, in a modest home lined with citrus trees. She does not resonate with the typical feminine image; she doesn’t take anything weak; her drink of choice is bourbon and enjoys it while basking her olive skin under the Mediterranean sun. She is invigorated and vibrant.
Notes:
THE FIRST IMPRESSION
citrus, bergamot, grapefruit, vetiver
THE HEART
floral, orange blossom, petitgrain, rosemary
THE SILLAGE
dry amber, cedarwood, musk
For the Urban Professional
MUSE
She has huge goals, with an even bigger heart, that she keeps safely guarded. However, she’s no wallflower, she’s an intellect with distinct moral convictions. Her approach to her career is driven but her opinions are contemporary and fresh, complimented by an old-soul sensibility. Her close circle of friends has accompanied her for most her life, built on strong bonds, soul and trust. Her wooden-accented home is constantly dappled by light and filled with the scent of jasmine from her garden displayed in musky white clay pots.
Notes:
THE FIRST IMPRESSION
solar
THE HEART
warm floral, jasmine absolute
THE SILLAGE
ambergris, ambroxan, musk, dry-woody amber, agarwood, moss
For the Woman Who is in Control
HIS HER
The unisex fragrance of HIS HER is complex, direct and level-headed like the woman who wears it. Never one to be late, she’s the one everyone turns to for sage advice and emotional support. She’s calm and collected but won’t let you walk all over her. They’re stoic but loyal and sincere, with a dry sense of humour. Naturally athletic and we’re still trying to find their downfall.
Notes:
THE FIRST IMPRESSION
bergamot, violet leaf, cardamom
THE HEART
floral, fir needle
THE SILLAGE
sandalwood, cashmere musk, amber, oudh
For the Mysterious Creative
HAZE
The woman who wears HAZE is seen in corduroy pant suits and doc martens. They have an ever-growing record collection and creating personalised playlists is their love language. She’s not afraid of spontaneous plans, her tote bag is filled with goods to support her day to night. She’s warm and personable but displays a sense of mystery as she is highly intellectual and observes but doesn’t absorb. During the week she’s tapping into her creative energy whether it be painting, pottery or sketching. To know her is to love her.
THE FIRST IMPRESSION
Pink Pepper, Orange Blossom, Clove
THE HEART
Chestnut, Gaïac Wood, Juniper
THE SILLAGE
vanilla, peru balsam, cashmeran, cedarwood
For the Adventurer
NOMAD
She’s hard to pin down, a last-minute opportunist. An avid traveller, memories consisting of exotic locations and wild stories involving shaman and weekends with celebrities. A friend to everyone, always on the bright side of life. You cling to her like your life depends on it, but she is fleeting in ambition and open-ended chances. Her spontaneity should not be mistaken as escapism, she’s grounded and always circles back to the people that mean the most.
Notes:
THE FIRST IMPRESSION
Egyptian Jasmine, Saffron, Almond
THE HEART
Amberwood, Bulgarian Rose, Ambergris
THE SILLAGE
Fir Resin, Cedar, Moss, Dry Amber, Musk
