After a Califorinian road trip to Coachella in 2017, Raquel Bouris, Founder and Creative Director for WHO IS ELIJAH was captivated by an oil fragrance. Motivated by her own desire to find an inclusive, luxury fragrance that was both long-lasting and ethically made, WHO IS ELIJAH was born in October 2018. Raquel launched her first fragrance HIS|HER, an easy-to-wear scent that blurs the lines between masculinity and femininity..

HER|HER our second fragrance was created in June 2019, later renamed HER in Jan 2023. Inspired by Raquel’s more feminine side, she had just had her first child, George and was entirely encapsulated in the miraculous world of being a mother.

In May 2020, our 3rd fragrance HAZE was launched, a smoky, woody and sweet scent, inspired by a trip Raquel took to Aspen, Colorado. Reminiscent of fireplaces, mulled wine, vanilla spiced lattes and chalets. In December 2020, we then launched our 4th Fragrance, MUSE, influenced by the growth of WHO IS ELIJAH, it represents the maturity that the company started to develop. 2020 also saw WHO IS ELIJAH on the shelves of its very first department store, DAVID JONES. The first of many major milestones for the brand.

In 2021, WHO IS ELIJAH became a stockist of one Australia’s biggest online beauty retailers, ADORE BEAUTY. Another huge achievement for both Raquel and WHO IS ELIJAH. After a long-time in the making, in December 2021 we launched our fifth and now best-selling fragrance, NOMAD. With a bottle of NOMAD now selling every 2 minutes.

NIGHTCAP, our sixth fragrance, was launched in July 2022. A sexy, moody & masculine scent Inspired by Raquel’s most unforgettable nights out, which also won the award of Best Spicy Fragrance in POPSUGAR’s Best Of Beauty Awards 2023. In October 2022, we launched our seventh fragrance, EAU, a fragrance that encapsulates an endless Summer.

2023 started with the launch of the rebranded WHO IS ELIJAH, a pivotal moment for the brand. Following the re-brand, we launched our 8th fragrance, MORNING AFTER in February. A fragrance inspired by the comfort of the past and exhilaration of the unknown. In April 2023, WHO IS ELIJAH successfully launched into Sephora Stores, a ‘pinch me moment’ marking another major milestone for the brand journey of WHO IS ELIJAH. In July, we launched REBEL ROSE & WALL STREET, a layering duo inspired by New York City, where Founder & Creative Director, Raquel and CEO Adam got engaged. The fragrance duo was created with intention to complement one another perfectly when layered. 

Our eleventh fragrance, Ocean Eyes was launched in January 2024. A fragrance inspired by Raquel’s coastal town of Cronulla where she grew up. Desert Nights, our first rollerball & limited edition fragrance, launched in March 2024. Inspired by the fragrance that ignited the creative vision for WHO IS ELIJAH, this allowed our community to immerse themselves in the very essence that sparked the brand’s journey. Electric Soul, our twelfth fragrance launched in May 2024 a striking scent of floral, musk and spice that electrifies the senses. Electric Soul launched into David Jones with our first retail window and brand pop-up space, yet another huge milestone for the journey of WHO IS ELIJAH. In July 2024, our 13th fragrance Cherry Fiesta launched. A scent inspired by the captivating memories of a summer spent in Europe.