The best cologne for men does not follow tradition. At WHO IS ELIJAH, we believe fragrance should feel like freedom, not a formula. Forget the rules that say masculine must mean heavy woods or overpowering spice. Gendered labels do not matter here. 

Let’s explore why the best masculine fragrance today is made to reflect individuality, not outdated expectations.

Reason #1: Non-gendered perfume breaks old rules.

Modern perfumery is shifting away from rigid labels and towards fragrances that reflect mood, not gender. Today’s scent landscape embraces fluidity, where the best cologne for men isn’t limited to smoky woods or sharp citruses, but can just as easily include soft florals or bright greens. Men’s scents are now defined by personal expression, not old-fashioned rules.

People are seeking fragrances that reflect who they are at the moment. Whether it’s a spicy cologne in winter, a musky cologne for a night out, or a woody cologne that lingers softly throughout the day, the goal is the same: authenticity. 

The rise of unisex and minimalist blends speaks to this desire.

Take HIS|HER by WHO IS ELIJAH. It’s a fresh mix of florals and peppery warmth that fits effortlessly into both women’s and men’s signature scent collections. It’s easy to wear yet memorable, perfect for an early meeting or late-night catch-up. This kind of scent gives the wearer freedom to choose how they show up and smell without limitation.

Reason #2: Versatility suits all moments.

The best cologne for men is designed to move with you, from morning meetings to after-hours drinks. A truly versatile male perfume or cologne offers lightness when needed, depth when it counts.

Picture reaching for fresh cologne for men or women to start your day – something that energises your morning routine, whether it’s yoga or your commute. When it comes to consistency, the same bottle turns into a cologne for everyday use that’s subtle yet distinctive, effortlessly complementing your daily rhythm. 

And for special occasions? It transforms into a cologne for formal events that adds that extra polish without overpowering the room.

This kind of versatility is what you get when you go genderless. It feels just as right at 9 am as it does at 9 pm.

When it comes to perfume for men (and women), WHO IS ELIJAH’s ELECTRIC SOUL nails that duality – fresh florals, warm spice, and creamy amber layered to be soft yet sharp, confident yet subtle. It’s proof that minimalism doesn’t mean boring. It’s wearable, adaptable, and always just enough.

Reason #3: Personal connection outweighs stereotypes.

A scent that connects on a deeper level moves beyond outdated ideas of what men’s fragrance should be.

People are no longer drawn to scents boxed in by masculinity or femininity. When looking at Australia’s colognes online, you’ll find that people often reach for notes that match their mood and personality. Smoky tones might suit a bold, defiant mood, while a rose-kissed blend speaks to introspection.

The best cologne for men today reflects individuality, not gendered expectations. Whether you’re feeling adventurous or laid-back, fragrance becomes an extension of identity, not a label.

Take CHERRY FIESTA, for example. It’s a standout whether you’re after the best cologne for work or a signature scent that evolves with your day. With a soft, woody base wrapped in juicy fruit notes, it shifts and deepens as you wear it, mirroring the many sides of who you are.

If you want a cologne for men that lasts all day, this is it. No stereotypes, no limits – just a scent that moves with you.

Frequently Asked Questions (FAQ)

How often should I reapply men’s cologne?

Reapply men’s fragrances to match the moment, not the clock.

Do it when your scent starts to fade, usually by mid-afternoon, especially if you’re wearing an eau de cologne or eau de toilette for men, which tend to have a lighter concentration.

If you’re reaching for a luxury cologne or eau de parfum, expect it to last anywhere from 6 to 12 hours. Still, a light touch-up before an evening out can refresh your presence and keep your fragrance working with you, not against the clock.

Finally, the best cologne for men lasts longer when applied after a warm shower, while the skin is clean and moisturised. Focus on pulse points – wrists, neck, and chest – for maximum impact.

What are some common mistakes when wearing men’s cologne?

Whether you’re shopping for men’s cologne sets or exploring online perfume options that are genderless, knowing how to wear fragrance properly makes all the difference. Keep in mind that wearing cologne is about balance, and small missteps can throw everything off. Over-applying even the best cologne for men can overwhelm rather than impress.

Rubbing your wrists together? That’s a classic mistake. It disrupts the fragrance’s natural dry-down and flattens its complexity. Another common error is spraying on clothing instead of skin. This blocks the scent’s chemistry with your body, dulls its evolution, and may even stain fabrics.

What’s the best way to test a new men’s cologne before buying?

If you’re searching for the best cologne for men, don’t just rely on paper testers. Your skin tells the real story. Spritz a small area like your wrist and give it time. Fragrances evolve, and the top notes that greet you immediately will often fade to reveal deeper, more lasting layers.

To truly explore a scent’s potential, wear it for a full day. See how it responds to your skin, your environment, and your mood.

Perfume sets, like WHO IS ELIJAH’s DISCOVERY SET, make this easy, letting you sample multiple profiles at home. Notice which scents settle well, which ones linger into the evening, and which feel most like you.

This is fragrance without rules: bold, personal, and made to be worn your way.

At WHO IS ELIJAH, we don’t just make perfumes. We bottle boldness. Founded in Sydney in 2018 by Raquel Bouris, we’re an independent Australian fragrance house redefining modern luxury. Our scents are genderless, clean, cruelty-free, vegan, and created to be worn your way – layered, lived in, and unforgettable.

Whether you’re after the best cologne for men or something completely outside the box, our DISCOVERY SET and collections make it easy to explore without rules. Because scent shouldn’t be one-size-fits-all. It should be personal.

Spritz. Layer. Own it. Repeat.

Shop now.